Hayward Hub – Where Trust, Respect, Empathy and Wisdom Meet Modern Business

Welcome to Hayward Hub

At Hayward Hub, we empower people and elevate business through insightful strategies, ethical leadership, and a people-first approach.

We believe that sustainable success begins with people. We support individuals and organisations by delivering specialist training and coaching grounded in deep human values.

We deliver excellence through strategic planning, leadership coaching, and sustainability guidance, always grounded in our values. Whether you're navigating organisational change or building a responsible brand identity, we’re committed to your success and to doing it the right way.

Whether you're looking to build an inclusive workplace, enhance your leadership skills, or improve your wellbeing, we help you grow with purpose.

 

To book your free business review, discuss training, coaching, or mentoring needs, please complete the Contact page HERE


Our Services

Led by Susan Hayward, this empathetic, people-centred brand helps clients clarify goals, build resilience, enhance workplace well-being, and drive sustainable growth.

Mental Health & Neurodiversity Training

We help businesses become more inclusive, supportive, and legally informed through expert-led sessions on mental wellbeing and neurodiversity awareness. Equip your team with the knowledge and compassion to create a culture where everyone can thrive.


 

Business Coaching

From team development to leadership transformation, our coaching supports growth at every level of the organisation. We align strategy with humanity, unlocking performance by focusing on the people who drive it.


 

Personal Development/Life Coaching

For individuals seeking clarity, confidence, or direction, our life coaching empowers them to achieve meaningful change. Through one-to-one support, we help clients reconnect with their goals, values, and inner strengths.


 

To book your free business review, discuss training, coaching, or mentoring needs, please complete the Contact page HERE


 

Who We’re Here For

  • Founders and freelancers
  • Private, public and third sector
  • Primary, secondary, tertiary and further education
  • Women and underrepresented entrepreneurs
  • Creatives and community builders
  • Anyone ready to make a change or wanting to make a difference

Our Ethos is More Than Just Words

We operate on four foundational values:

  • Trust: Built on transparency, consistency, integrity, and ethical guidance, our relationships form the solid foundation of our services.
  • Respect: We recognise the unique experiences and contributions of every person we work with. We honour every stakeholder - clients, staff, partners, and communities - by treating them with dignity and fairness.
  • Empathy: At the heart of our services, because understanding creates true progress, we listen, we care, and we customise solutions that meet real human needs, not just metrics.
  • Wisdom: Years of industry experience and data-driven thinking help you make smarter decisions with clarity and conviction. Grounded insight shapes everything we do - from how we train to how we listen.

 

Why our Ethos Matters

In today’s competitive business world, companies with strong values and emotional intelligence are not just surviving - they’re thriving. A strong ethical backbone sets market leaders apart - and in a competitive landscape, it’s no different:

By investing in your people’s wellbeing, growth, and inclusivity, you:

 

  • Staff Turnover & Workforce Resilience: Reducing turnover strengthens continuity, while a motivated team builds a resilient and committed culture.
  • Credibility & Reputation: Authentic actions reinforce your credibility and enhance the perception of your brand.
  • Enhance customer trust and brand loyalty: People buy from businesses they trust. Your integrity becomes your competitive edge.
  • Talent Magnet: Skilled professionals are drawn to organisations whose mission and values align with their own.
  • Sustainability & Impact: Ethical, inclusive, and environmentally conscious practices benefit not just your bottom line (financial sustainability), but society at large. Contribute to a fairer, healthier, more sustainable society.

 

Let Hayward Hub be your partner in positive change, because when people flourish, businesses also do.

To book your free business review, discuss training, coaching, or mentoring needs, please complete the Contact page HERE


 

What My Clients Say

  • It's easy to write references to people who earn it. It's not easy to get this out of a person with cold blood like me (ex USSR national), it's like squeezing a vine out of stone, but here you go!

    So, I have been working with Susan of the Hayward Hub since around April 2023. We started working through the Specialist Consultant of Executive Training and Consultancy. My business went through a tough time in the last 12-18 months prior to meeting Susan, and I & business needed consultancy (and a lot) related to getting out of dark and challenging ground. At the very first meeting, I noticed Susan's communication style, ability to speak with authority and integrity. I actually asked her about this and she recommended somebody to help me further with my communication skills. I am seeing many positive results as a result of working with Susan, although we are still in the infancy stages of rebuilding new foundations for future global tech company, Susan is an honest consultant with a keen eye for positive business improvements and further steps for me to take. Don't get mistaken with a soft gentle approach, you will be kept accountable, we all need that habit: to do what we say we will do.

    Business Coaching Client
    October, 2023
  • Very informative! Sue took time to give a lot of information, whilst challenging old habits we may naturally pick up and gently adjusting them for the better help of our young people. Really gives an insight into the many reasons, genetic and non-genetic factors, that can affect a person's mental health. Would love a refresher course yearly and to be able to make contact for any queries! Thank you!

    Youth MHFA course
    September, 2023
  • I am writing to thank you for your support for the MHFAE Instructor in training programme during 2024. You have always been available when needed, via phone and email (a recent example included). You have proactively, contacted the cohort well in advance for setting a more formalised catch-up via Zoom (which has meant I’ve been able to prepare and ask questions which you have very robustly responded to 😊 You have been extremely engaging a real champion for Mental Health First Aid England! Thank you

    Instructor Member in Training
    2024
  • Susan was absolutely fantastic at guiding us through and helping us absorb quite a large amount of knowledge. I found the content incredibly valuable especially as we got to role-play a lot of different scenarios quite a few times which gave us practice and confidence going forward.

    MHFA Course
    December, 2024
  • I thought the pace was good – so much to think about but enough time to discuss everyone’s questions. Susan was upbeat throughout and really encouraging and positive, making everyone feel comfortable to comment and get involved. The breakout sessions worked well for this too. Having the app to support the course is very useful. The videos and very varied case studies were well thought through and covered a lot of ground. But keeping the overall frameworks simple meant it was not overwhelming at any point. Very helpful for work and life. Thanks very much to Sue!

    MHFA Course
    March 2025 (Solent Mind)
  • Susan was absolutely brilliant! The course was very jammed packed, a lot information to remember but she did amazing and executed it superbly!

    Youth MHFA Course
    September 2023
  • Sue was very knowledgeable and personable. She tackled a difficult topic with sensitivity. She encouraged a fun learning style and actively requested thoughts and feedback throughout. It's very interesting to hear a variety of perspectives and interpretations of the topics and information provided and it was really helpful that Sue kept reminding us that it's OK to have your own perspective, you don't have to agree with someone else's but when operating as an MHFAider, you need to focus on that person's reality. It was a really helpful course.
    MHFA Course
    June, 2023
  • The course was a welcome refresher. It was useful to be brought  up to date with the latest resources and how we can access even more information through the App, MHFA partners, etc. It provided good reinforcement of our supporting role and an opportunity to learn from our colleagues by promoting good discussion around different scenarios and the different approaches taken by individuals. It was an open and welcoming environment as always.

    MHFA Refresher
    January, 2025
  • Susan was great and kept everyone energised on a Friday afternoon!

    Mental Health Aware Instructor Training
    April, 2025
  • Susan was a fantastic instructor. I would like to look for courses that she runs specifically in the future. Easy going, but knowledgeable. Feel confident in running this course in the future.

    Mental Health Aware Instructor Training
    April, 2025
  • I have not completed a refresher course for MHFA on teams/zoom before and to be honest was dreading it. However, Susan made us feel like we were all together in one space, somehow we all really felt connected. A very good teacher/course leader who listened to everyone, even when views differed from her own.

    MHFA Refresher Course
    May 2025
  • Susan was kind, empathetic, and deeply supportive. She guided us through difficult topics and conversations with care and professionalism, creating a safe space for open dialogue. She consistently made herself available before, after, and throughout our journey. Her presence as a moderator was both grounding and impactful.

    MHFA Course
    July 2025

A Selection of the Organisations that The Hayward Hub Have Worked With